Annual Tooth Fairy Index reveals baby teeth are now worth £2.05 each, up from £1 in 2017
The tooth fairy is Brexit-proof, according to the results of a new survey, which has uncovered a massive 105% increase in the average pay out for every tooth left under children’s pillows across the UK.
The results of The Fine Bedding Company’s annual Tooth Fairy Index have been released to mark National Tooth Fairy Day on 22nd August 2018. The findings reveal that despite the ongoing financial concerns surrounding the UK’s Brexit-deal, parents are shelling out more than ever before for the childhood ritual.
In 2017, Fine Bedding Company data revealed that £1 was the standard going rate per baby tooth with more than half (53 per cent) of children waking up to a shiny one pound coin under their pillow, whilst nine per cent of children received £2 and a lucky 11 per cent were gifted a massive £5 per tooth.
In 2018, the number of parents leaving £2 has risen sharply – up 17 per cent to more than a quarter (26 per cent), whilst 17 per cent of children now receive £5, up 6 per cent on 2017. More than a third are waking up to £1 (35 per cent, down almost a quarter). Whilst five per cent of children receive 50p and four per cent of youngsters get just 20p per tooth. The shift in monetary value per tooth is significantly above the rate of inflation and could now cost parents up to £100 for an entire set of baby teeth.
Perhaps a side effect of today’s increasingly cashless society, a third of parents have left IOU’s, gift vouchers or toys as gifts at least once, blaming an empty purse or wallet when they were due to carry out the evening ritual. Sixty five per cent of those questioned admitted forgetting to carry out their tooth fairy duties once or more, down from 78 per cent in 2017.
Our annual Tooth Fairy Index never fails to surprise – from the creative excuses parents use when they’ve committed a massive tooth fairy fail, to the sharp increase in money being left, we love this insight under the nation’s pillows.
This tradition, which is said to date back to 1927, isn’t at risk of dying out but perhaps parents need to put a cap on their spending to ensure the Tooth Fairy doesn’t end up costing them an arm and a leg!
Research into 1,000 UK parents was carried out in July 2018.