Traditional duvets have always used down or feathers encased by a soft cotton or polyester casing in the past. And for good reason too. Cotton is soft, breathable, strong and most importantly affordable whilst feathers or down provide a soft, warm and insulating filling. There’s no reason to reinvent the wheel you might be thinking. After all, these materials have been used for thousands of years. So, what’s the problem?
Undoubtedly, global reach for cotton is massive. The downside is that many current cotton production methods are unsustainable and there’s real concern around the use of agrochemicals, especially pesticides. Not just that, but the use of cotton impacts on the environment in other ways. Diversion of water, pollution, and loss of wildlife habitats are the legacy of the world’s mass consumption of unsustainable cotton.
Then there’s the issue of unethical farming where ducks and geese pay the price for our comfort. The sad truth is that feathers and down are often ripped from the bird whilst it’s still alive. Imagine having the majority of your hair pulled out without any painkillers. It really doesn’t bear thinking about, does it?
The team at Fine Bedding agree. Ethical products have always been incredibly important to the brand. So much so, that it’s at the heart of every decision. And it’s also why Fine Bedding uses Smartfil® microfibre to fill its premium synthetic duvets. You can also rest assured that all of its suppliers are independently audited to ensure that they do not use live plucking. And the brand sources the majority of their cotton from The Better Cotton Initiative, the largest cotton sustainability program in the world.
What is Smartfil Bedding?
Smartfil® uses advanced fibre technology to achieve the same thermal efficiency as a premium down duvet in the equivalent tog. An interesting fact is that Fine Bedding’s Smartfil® duvets are filled with much finer fibres. Not only that, but a unique manufacturing process also allows more air to flow through the material, which creates a warm, cosy duvet that’s light, airy and cloud-like.
Now for the biggest revelation of all. A drumroll is definitely in order for this one. Smartfill® is made from recycled PET (Polyethylene Terephthalate) bottles. Yep! You heard right. But how can that translate into extraordinarily light and fluffy fibre filling? It’s amazing that technology can turn plastic bottles into a super soft filling, but believe us, it does. If you hadn’t been told, you’d have absolutely no idea. You really wouldn’t!
The Difference Between Normal Bedding and Smartfil® Bedding
So, why use PET? Well, it’s widely used for packaging food and beverages including soft drinks so it’s a fantastic repurposing of this form of plastic. Ultimately, it reduces landfill and the amount of virgin plastic coming into circulation, and equally important, no animals are harmed in the making of it.
That’s in comparison to ‘normal’ bedding that uses traditional techniques, often isn’t sustainable and on many occasions isn’t cruelty free. Smartfil®, with its use of advanced technology and sustainability credentials really is the next generation of bedding.
Eco Friendly Duvets
Fine Bedding offers an extensive range of eco-friendly duvets that use Smartfil®. The revolutionary Eco Duvet, however, has to be the ultimate duvet for the eco-conscious shopper. Everything about it is sustainable, from the exquisitely soft cover and silky microfibre filling to its outer packaging, all of which are made from recycled materials. It’s also the first ever duvet to have been made using 100% renewable energy, in Fine Bedding’s award- winning eco-factory. You don’t have to stop there either. Why not add the Eco Pillow too and sleep easily knowing that you’re doing your bit to help the planet become more sustainable. All proof that luxury doesn’t have to cost the earth.