The recent passing of 39-year-old singer, Sarah Harding, once again brought breast cancer into the limelight. Such a cruel disease, and so many of us, it seems, have been touched one way or another by it. 

In fact, according to the charity, Breast Cancer Now, around 55,000 women and 370 men will hear the words ‘it’s breast cancer’ this year. That’s why it’s so crucial that initiatives like Breast Cancer Awareness Month are supported, highlighting the importance of self-checking, and raising money for more scientific research into treatment, medication, and support for those affected by it.


Spotlight on Breast Cancer Charity: Breast Cancer Now 

Like all charities, the recent pandemic hit Breast Cancer Now, hard. Despite limited fundraising opportunities, their dedicated team has worked through to provide support to those battling breast cancer during the global crisis. 

The Breast Cancer Now website is a fantastic resource, packed full of information regarding signs and symptoms, what to expect at appointments or during treatment and what to look out for in terms of secondary breast cancer. It’s a resource second to none and one that goes some way to reducing stress and anxiety at what must be, the most difficult point in life for so many.

Not only that, but to date, they’ve already invested £243 million into breast cancer research. This has been raised through thousands upon thousands of fund-raising events all over the country. There are so many ways to get involved and do your own bit to raise funds too. From bike rides and golf to afternoon tea and carols by candlelight, you’re sure to find something you’ll enjoy.

Along with other high-profile charities, Breast Cancer Now is leading the way with research into the prevention of breast cancer, kinder treatments, and rehabilitation after treatment has finished. They also have specialist breast care nurses on hand to offer advice on all aspects of the disease.

And it’s because of the incredible work carried out by Breast Cancer Now that the team at The Fine Bedding Company wanted to find a way to donate towards this unbelievably worthy cause. Read on to find out how, with the help of their customers, they’ll be doing this over the coming months.


Breast Cancer Awareness Month 2021

This year the annual Breast Cancer Awareness Month runs from the 1st of October to the 31st of October 2021. A number of fund-raising activities will be held, including Wear It Pink Day on Friday 22nd of October 2021, where thousands of people in the community, schools and workplaces join in. It’s a fun way to raise money for life-saving research and life-changing care. If you fancy getting involved with Wear It Pink Day, click here.

In collaboration with Breast Cancer Now, we’re also excited to once again highlight our aptly named Breast Cancer Now Pillow, available for purchase from our website. £2.50 from every sale of this pillow will be donated to Breast Cancer Now to help them fund noteworthy projects relating to research, treatment, and support for breast cancer.

 breast cancer awareness month

Breast Cancer Now Pillow

Feel like you’re sleeping on a cloud with this super-soft, comforting, sustainably-sourced pillow to add that hotel-style luxury to your bedroom. Filled with 100% Smartfil® polyester, this is advanced fibre technology at its best. For one thing, you probably won’t believe that it actually comes from recycled PET (Polyethylene Terephthalate) bottles. PET is widely used for packaging food and beverages including soft drinks so it’s a novel repurposing of plastic.

Despite it’s astonishing origin, Smartfil® is ultra-soft and achieves the same thermal efficiency as a premium down pillow except that it contains finer fibres. It’s like having the holiday without the hotel! And it’s better for the planet too.

Fine Bedding’s new pillow also comes encased in a wonderfully soft-to-the touch cotton blend cover, the elegant jacquard design is cleverly completed by a pink detail and corner sash, so there’s no mistaking the pink link. So, when you wash your pillowcase, you can even use the pink sash as a reminder that it’s time for your monthly breast self-check. 

Not to mention the fact that it's hypoallergenic and can be washed at 40° so is suitable for everyone, including those with a dust mite allergy. It really is the pillow that gives back in every possible way!

breast cancer awareness month

October 04, 2021 — Sleep Expert
Tags: Our Heritage