As a fourth-generation family business, understanding what makes sleep better for people has always been at the heart of what we do. But we know that great sleep doesn’t happen by accident, it starts with the basics and your pillow plays a bigger role than most people realise. That’s why last month, we asked over 1,000 people about their pillow struggles and the results were much more eye opening than we expected.
A shocking 97% told us they’ve lost sleep because their pillow wasn’t comfortable, with more of a third saying this happens regularly. And it doesn’t stop there, 92% have woken up with neck pain or stiffness due to a pillow that doesn’t support them properly. Considering how important sleep posture is for quality rest (and how easily the wrong height or firmness can throw it off), it’s no wonder so many people are still tossing and turning each night.
What surprised us most was just how much waste is created from pillows that simply don't work. 78% admitted to throwing away a pillow because it didn't suit them, and more than half replace their pillows every one to two years. In fact, the UK sends an estimated 14 million pillows to landfill annually - an endless cycle of buying, binning and replacing that isn't helping sleepers or the planet.
As a business built on learning from our customers, these findings proved what we’ve always believed: that everyone sleeps differently and one-size-fits-all pillows just don't cut it.
This is exactly why we created The Adjustable HoneyFoam™ Pillow, designed to be the last pillow you’ll ever need. Fully adjustable in height and firmness, it lets sleepers add or remove the little HoneyFoam clusters so they can get their perfect level of support, whether they sleep on their back, side or front. What that really means is better alignment, less strain on your neck and shoulders, and a pillow that moves with you rather than against you.
And if you’re trying to be a little more mindful with what you buy, HoneyFoam™ is made in a more planet-friendly way, with a much lower carbon footprint than standard memory foam. It’s built to last too, with parts you can replace rather than throwing the whole pillow away.
Your sleep is personal so your pillow should be too.
