Soft or hard, natural or synthetic? There are so many types of pillow to choose from and your quality of sleep depends on getting it right. If your current pillows are less than dreamy then find your solution from our luxury pillow range. We recommend a firm pillow for side sleepers, medium pillow for back sleepers and soft pillow for front sleepers.
Not sure which pillow is right for you? Read our How to buy a Pillow guide.
Finding the right level of support can make a noticeable difference to your nightly rest. Whether you prefer something soft and breathable or firmer and more structured, the right option can help maintain proper alignment and enhance overall comfort. Consider how you sleep, how much height you prefer and whether you need extra neck support when selecting your ideal match.
The filling and outer fabric play a key role in shaping your sleep experience. Natural fibres offer excellent breathability and temperature regulation, while advanced synthetic blends provide consistent loft, easy care and hypoallergenic benefits. Whichever style you choose, high-quality materials help create a more comfortable, refreshing night’s sleep.
Most should be replaced every one to two years, depending on the filling and how frequently they’re used. If it feels flat, lumpy or no longer provides proper support, it’s likely time for a new one.
Hypoallergenic options made with advanced synthetic fibres are usually best for allergy sufferers. They help resist common allergens and can often be washed more frequently to maintain freshness and hygiene.
Many are machine washable, but always check the care label first as each filling type is different. Using a gentle cycle and making sure the pillow is dried thoroughly will help maintain its shape and lifespan.
Side sleepers generally benefit from firmer pillows for better alignment, back sleepers often prefer medium firmness, and front sleepers tend to find softer options more comfortable.
Receive the latest deals, updates & 10% off your first full price order.
As a fourth generation British business with over 100 years of innovation behind us; our united purpose at work is simply to create a better product for a better night’s sleep.
The duvet that sings to a different tune