Just when we thought we were safe from the ice bucket craze, a new viral charity campaign dominates our news feeds #WAKEUPCALL.
The new charity campaign in aid of UNICEF’s Syria Children’s Emergency Fund involves celebrities and members of the public alike taking photos of themselves as they open their eyes in the morning, and popping their selfie onto social media. Campaigners then tag their selfie #wakeupcall and donate money with the text: SYRIA to 70007, nominating three others to do the same – simple!
At The Fine Bedding Company we’re all over the ‘Wake-Up Selfie’ – a great idea, for a fantastic cause and of course it gives us a great sneaky peek into our favourite celeb’s bedding!
The stream of sleepy celeb selfies are coming in thick and fast. Below Jemima Khan, Claudia Winkleman, Stephen Fry, Tom Hiddleston, Nigella Lawson and John Bishop show their support.
To spread the word our team will be sharing our #wakeupselfie (and of course donating) and we invite you to share yours with us too! Share you ‘wake-up selfie’ on our Facebook Page or tag us @FineBeddingCo to share your blurry eyed shots with us.
For more information visit http://www.unicef.org