Brits Prefer Their Men Soft & Squidgy Versus Firm & Fit This Valentine’s Day

Posted on 04 / 02 / 2018 by Sleep Lover

sOur recent national research has revealed that almost two thirds of British women would choose soft and squidgy men as bed-partners over firm and fit blokes.

When it comes to cuddling up and falling asleep next to someone 64% of adult women admit a preference for someone ‘soft and cuddly’ comedian James Corden, Daybreak presenter Aled Jones or Chris Moyles when they curl up in bed.


According to our survey British women choose the soft and cuddly blokes over the firm and fit features of chiseled celebrity men like David Beckham or Bradley Cooper.  Just one in five UK (20%) ladies said Becks and Bradley posses the ‘cuddle factor’ they love in bed while the rounder features of James Corden and Aled Jones are far more appealing.


The ladies would even prefer a cuddle with Corden more than a bedtime snuggle-up with the ‘comfy and classic’ shape of Hollywood heartthrob George Clooney and long-time sex bomb Tom Jones, the survey of 1,500 women aged 20 – 55 revealed.


Almost nine out of 10 of those women (89%) said, romance aside, they wanted someone who felt good to cuddle up to when they finally hit the sack at the end of a busy working day, and a further 10% admitted that the firm features of Becks, and even the natural charm of George Clooney just wouldn’t cut it.

We embarked on the national research before launching our new limited edition ‘Partner Pillow’ range – a replacement for when British ladies’ loved ones are away from home.   Our luxury Partner pillows are available in three designs – soft and squidgy, firm and fit or comfy and classic.


Which would you choose?


*Originally posted 13th February 2014

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